Careys - Construction and Resource Management
The Carey Group, established in 1969, is a leading multi-disciplined Construction and Resource Management Group with a
turnover in excess of £400million, operating across the UK and Ireland. Careys deliver innovative, safe and sustainable solutions
to the most complex construction and resource management challenges. We were invited to create a new brand image
and corporate identity programme, then roll it out across all stationery, brochures, web and extensive machine plant.
A new look for a tired brand
We were initially asked to design a suite of brochures for
this well established London based construction company.
We felt the brand was tired looking and in need of a re-brand
before we did that. The board of directors were hard-nosed
construction workers, unfamiliar with brand designers
and eyed us with some scepticism. We persuaded them
we knew our subject and so they agreed to allow us to do
a full brand audit and make recommendations for a new
corporate identity and marketing package.
The Three C’s
It became very clear from our research and brand audit that
the core of the Careys brand is the family and its values. The
company was established by three Carey brothers and they
wanted the brand to symbolise this close-knit family unit.
Our solution was to construct a distinctive brand built of
three typographical C’s, one for each of the brothers. By
keeping the corporate colour scheme we maintained a link
to the past but with a fresh new look. It was universally
embraced by the brothers - their scepticism fully allayed.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Group Brochures
Corporate Livery | Fleet Vehicles
Corporate Livery | Construction Plant
Corporate Livery | Construction Plant
Corporate Signage | Site Banner
Corporate Workwear | Safety Helmet
BACK
'The brand symbolised the close-knit family unit and by keeping the previous
corporate colour scheme we maintained a link to the past but with a fresh new look.
The solution was universally embraced.'
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
Careys - Construction and Resource Management
The Carey Group, established in 1969, is a leading multidisciplined Construction and Resource Management Group with a turnover in excess of £400million, operating across the UK and Ireland. Careys deliver innovative, safe and sustainable solutions to the most complex construction and resource management challenges. We were invited to create a new brand image and corporate identity programme, then roll it out across all stationery, brochures,
web and extensive machine plant.
A new look for a tired brand
We were initially asked to design a suite of brochures for this well established London based construction company. We felt the brand was tired looking and in need of a re-brand before we did that. The board of directors were hard-nosed construction workers, unfamiliar with brand designers and eyed us with some scepticism. We persuaded them we knew our subject and so they agreed to allow us to do a full brand audit and make recommendations for a new
corporate identity and marketing package.
The Three C’s
It became very clear from our research and brand audit that the core of the Careys brand is the family and its values. The company was established by three Carey brothers and they wanted the brand to symbolise this close-knit family unit. Our solution was to construct a distinctive brand built of three typographical C’s, one for each of the brothers. By keeping the corporate colour scheme we maintained a link to the past but with a fresh new look. It was universally embraced
by the brothers - their scepticism fully allayed.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Group Brochures
Corporate Livery | Fleet Vehicles
Corporate Livery | Construction Plant
Corporate Livery | Construction Plant
Corporate Signage | Site Banner
Corporate Workwear | Safety Helmet
BACK
'The brand symbolised the close-knit family unit and by keeping the previous
corporate colour scheme we maintained a link to the past but with a fresh new look.
The solution was universally embraced.'
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
Careys - Construction and
Resource Management
The Carey Group, established in 1969, is a leading multidisciplined Construction and Resource Management Group with a turnover in excess of £400million, operating across the UK and Ireland. Careys deliver innovative, safe and sustainable solutions to the most complex construction and resource management challenges. We were invited to create a new brand image
and corporate identity programme, then roll it out across all stationery,
brochures, web and extensive machine plant.
A new look for a tired brand
We were initially asked to design a suite of brochures for this well
established London based construction company. We felt the brand was tired looking and in need of a re-brand before we did that. The board of directors were hard-nosed construction workers, unfamiliar with brand designers and eyed us with some scepticism. We persuaded them we
knew our subject and so they agreed to allow us to do a full brand audit
and make recommendations for a new corporate identity
and marketing package.
The Three C’s
It became very clear from our research and brand audit that the core of the Careys brand is the family and its values. The company was established by three Carey brothers and they wanted the brand to symbolise this close-knit family unit. Our solution was to construct a distinctive brand built of three typographical C’s, one for each of the brothers. By keeping the corporate colour scheme we maintained a link to the past but with a fresh new look.
It was universally embraced by the brothers - their scepticism
fully allayed.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Group Brochures
Corporate Livery | Fleet Vehicles
Corporate Livery | Construction Plant
Corporate Livery | Construction Plant
Corporate Signage | Site Banner
Corporate Workwear | Safety Helmet
BACK
'The brand symbolised the close-knit family unit and by keeping the previous corporate colour scheme we maintained a link to the past but with a fresh new look. The solution was
universally embraced.'
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
Careys - Construction and Resource Management
The Carey Group, established in 1969, is a leading multidisciplined Construction and Resource Management Group with a turnover in excess of £400million, operating across the
UK and Ireland. Careys deliver innovative, safe and sustainable solutions to the most complex construction and resource management challenges. We were invited to create a new brand image and corporate identity programme, then roll it out
across all stationery, brochures, web and
extensive machine plant.
A new look for a tired brand
We were initially asked to design a suite of brochures for
this well established London based construction company.
We felt the brand was tired looking and in need of a re-brand
before we did that. The board of directors were hard-nosed
construction workers, unfamiliar with brand designers
and eyed us with some scepticism. We persuaded them
we knew our subject and so they agreed to allow us to
do a full brand audit and make recommendations for a
new corporate identity and marketing package.
The Three C’s
It became very clear from our research and brand audit that
the core of the Careys brand is the family and its values. The
company was established by three Carey brothers and they
wanted the brand to symbolise this close-knit family unit.
Our solution was to construct a distinctive brand built of
three typographical C’s, one for each of the brothers. By
keeping the corporate colour scheme we maintained a link
to the past but with a fresh new look. It was universally
embraced by the brothers - their scepticism fully allayed.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Group Brochures
Corporate Livery | Fleet Vehicles
Corporate Livery | Construction Plant
Corporate Livery | Construction Plant
Corporate Signage | Site Banner
Corporate Workwear | Safety Helmet
BACK
'The brand symbolised the close-knit
family unit and by keeping the previous
corporate colour scheme we maintained a link to the past but with a fresh new look.
The solution was universally embraced.'
30+
Years of experience
From letterpress to digital
1000's
Answered briefs
And a lot of chewed pencils
100's
Happy clients
They can't all be wrong
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020
Careys - Construction and Resource Management
The Carey Group, established in 1969, is a leading multidisciplined Construction and Resource Management Group with a turnover in excess of £400million, operating across the UK and Ireland. Careys deliver innovative, safe and sustainable solutions to the most complex construction and resource management challenges.
We were invited to create a new brand image and
corporate identity programme, then roll it out across all stationery, brochures, web and
extensive machine plant.
A new look for a tired brand
We were initially asked to design a suite of brochures for this well established London based construction company. We felt the brand was tired looking and in need of a re-brand before we did that. The board of directors were hard-nosed construction workers, unfamiliar with brand designers and eyed us with some scepticism. We persuaded them we knew our subject and so they agreed to allow us to do a full brand audit and make recommendations for a new corporate identity and marketing package.
The Three C’s
It became very clear from our research and brand audit that the core of the Careys brand is the family and its values. The company was established by three Carey brothers and they wanted the brand to symbolise this close-knit family unit. Our solution was to construct a distinctive brand built of three typographical C’s, one for each of the brothers. By keeping the corporate colour scheme we maintained a link to the past but with a fresh new look. It was universally embraced
by the brothers - their scepticism fully allayed.
Corporate Identity | Brand Guidelines
Corporate Communications | Website
Corporate Literature | Group Brochures
Corporate Livery | Fleet Vehicles
Corporate Livery | Construction Plant
Corporate Livery | Construction Plant
Corporate Signage | Site Banner
Corporate Workwear | Safety Helmet
BACK
'The brand symbolised the close-knit family unit and by keeping the previous
corporate colour scheme we maintained a link to the past but with a fresh
new look. The solution was
universally embraced.'
30+
Years of experience
From letterpress to digital
100's
Happy clients
They can't all be wrong
1000's
Answered briefs
And a lot of chewed pencils
10000+
Hours each, learning our trade
Means we know our stuff
Built by Concrete © 2020